What it takes to sell online in Mexico 2021
Selling online today has become a necessity for businesses looking to expand their growth as the online commerce industry
looking to expand their growth, as the online commerce industry grows stronger every year.
industry is growing stronger year after year.
And to prove it, Mexico is going through one of its best moments. According to the Internet Association, in 2019 e-commerce had a value of 257,090 million pesos, which represents an increase of 59% over 2018. In other words, the numbers speak for themselves: 9 out of 10 Mexicans have already shopped online and that number is expected to continue increasing.
This means that it is no longer enough to have a single sales channel: today’s consumer demands the presence of brands in the virtual world, that space where they spend several hours of the day and where they search, on a daily basis, for a diverse amount of products they want to buy.
That is why it is important that your business is also present on the Internet, but for this process to be successful and to achieve the desired sales, it is necessary to follow a series of steps or points to take into account, which is what we will talk about next:
1-PLATFORM SELECTION
Choosing the platform where the store will be established, depends on your resources and mainly on your goals, you can choose to be part of the so-called Market Places like Amazon, Mercado Libre and others in which you must pay a commission for sales, freight and assign an inventory, this option is good because they will do the advertising for you and you will benefit from your users, although in reality you never own anything and in time you will not have accredited a virtual business.
Another option is to use the do it yourself systems that offer pages like Wix, Shopify and others that like the Market Places charge a commission and you have to do everything through the systems they offer, this option is certainly for those who start a business and do not have enough capital and the strongest expense will go to advertise your page using pay per click systems of Google, Facebook and others.
Finally there is the creation of an online store using programs such as WordPress with Woocommerce, Magento or Prestashop, for this option you must hire a third party and in that case we recommend a well-established agency, which is serious and has proven experience (later in point 6 we will talk more in detail about this), the initial cost will surely be higher than if you had opted for any of the above options, but in time you will have invested in accrediting your own online store, which will not only give you competitive advantages but will also represent a plus for your brand.
As for advertising, it is recommended that the same agency that develops the store does a permanent SEO work for your store to occupy the main places in Google pages.
2-REVISION OR CREATION OF THE ARTICLES OF INCORPORATION AND OTHER LEGAL REQUIREMENTS
Once the type of platform has been selected, it is necessary to make sure that the company has been registered in accordance with the laws and create the Articles of Incorporation if it does not exist, or in case it is the online store of an already established company, this step is omitted and it is only necessary to check that the wording of the Articles of Incorporation does not present any limitation for the opening of an online store.
Federal Law for the Protection of Personal Data in Possession of Individuals
As an online store you are dealing with personal data of your customers and, therefore, you must comply with the Privacy Notice, and fulfill several obligations:
- You may only send advertising emails to persons who give express consent.
- In each newsletter that is sent, a link must appear to allow the user to unsubscribe automatically.
- Notify and register files containing personal data (about employees, suppliers, customers, etc.) in the Register of the Data Protection Agency.
- Add a Privacy Notice page in the online store, informing in it the information of the person in charge of the domain, of the person in charge of the treatment of the collected data and of the notification of files.
- Contact form for the user to exercise the rights of access, rectification, cancellation and opposition (ARCO Rights).
- Data on the purpose of the processing, on the person responsible for the processing, on the conservation of the data (time and purpose).
- Data on the transfer or transmission of data to third parties.
- Responsibility of the users for the use of the web content.
General Law for the Defense of Consumers
Every online store must have a page of General Conditions of the Contract and comply with the following legal requirements:
- Show clearly and without errors the final price of the contracted product or service before finishing the transaction.
- The return period will be 14 calendar days.
- Give the user the possibility of cancellation.
- Inform until the last step of the purchase that the acceptance of the offer obliges the customer to pay.
- The seller will be responsible for any damage suffered by the product during transport until it is delivered to the buyer.
- The maximum increase that may be applied on the price of the product to customers who pay by credit card or other means of payment will be the amount it costs to offer these payment services.
Sales Policies, Terms and Conditions
As every online store, it will be necessary to expose in a clear way the information related to the conditions of the service and the rights and duties for the clients.
These should specifically include the following information:
- Time of preparation of the orders: from the moment the order is received until it is sent.
- Time and prices of shipment determining the differences between zones, if any.
- Return policy, indicating who bears the costs.
- Payment methods and how secure payment is guaranteed.
- Explanation of the purchase process.
- Conditions of use of the online store
3-REGISTER LOGO AND BRAND
Another thing that will be necessary to do is to register all the names, logos and any symbol or characteristic representation of the company before the Mexican Institute of Intellectual Property to make sure that the company will not be plagiarized and to be protected in case this happens.
4- REGISTER THE DOMAIN
Another important point is to register an Internet domain, which also protects the electronic identity of the store through a domain name.
5-ENGAGING AN AGENCY FOR THE DESIGN AND DEVELOPMENT OF YOUR ONLINE STORE
Once you have complied with the legal part to start selling on the Internet comes the part of the site development, for this point it will be very important to hire the service of professionals in the development and web design, comparing portfolios of an agency against another, but especially reviewing the opinions of customers of that agency, or asking them for letters of recommendation, because in short it is a bidding process for skills, so investigate thoroughly and do not make the mistake of hiring an agency for the price, because surely if they are professionals they will charge as such.
6-HOW CAN I ENSURE THE SUCCESS OF MY STORE?
As you already know or can intuit a store either physical or an online store requires traffic, because without traffic there will be no customers.
And the more traffic we have, the more chances we have to sell.
But how do you generate traffic in an online store?
Well, there are different ways to do it and the choice will depend on the objectives of your business and your budget.
You can opt for the creation of social networks that are linked to your online store.
For a digital marketing strategy led by professionals with pay-per-click campaigns, display ads, etc…
And the most coveted and profitable way of all, to occupy a place in the first places of the pages of Google that is achieved only with the organic or natural positioning that is produced by the work of SEO.
Okay, but how is SEO done, well there are many people who claim to be SEO experts and the only thing they agree on is that it is a series of techniques that require many hours of work and dedication to show real results, so trying to explain it would not get us anywhere, because understanding it may not be so complicated, but it is definitely not enough, you have to work and work to achieve it.
So that’s why at the beginning of this article we said that to develop a store you need an agency that also DOES SEO IN A SUCCESSFULLY PROVEN WAY.
El Proceso de abrir una tienda virtual es muy similar
al de una tienda física
si queremos que sea exitosa, deberemos de darle
LAS MISMAS OPORTUNIDADES
Al igual que en una tienda física,
el TRÁFICO ES LA CANTIDAD DE GENTE que pasa frente a la tienda
una parte de esa gente entrará a la tienda y
un porcentaje de esa gente terminará comprando.
Si deseamos VENDER POR INTERNET
no sólo pagaremos por el diseño de la tienda.
También habremos de pagar por el SEO,
ya que este es el que llevará el tráfico a nuestra tienda virtual
Porqué: SIN TRAFICO, NO HAY VENTAS
