What do I need to sell online in Mexico 2023?

Selling online in Mexico can be a great opportunity for any entrepreneur or business.
However, there are some requirements and considerations
you should take into account before you start.

First of all, it is important to have a website or online store that is attractive and easy to use. This includes having a professional design, high quality photographs of your products and a secure checkout process.

It is also useful to have a blog or news section where you can share useful and relevant content for your customers.

Another important aspect is to have a social media presence, as this will help you reach more people and keep your customers updated about your products and services.

For this you can make use of platforms such as Facebook, Instagram and Twitter to share content and promotions.

In addition, you need to have an efficient and reliable shipping and delivery method.

This includes having a relationship with a courier company or hiring an employee to handle the shipping of your products.

You should also make sure you have a clear and simple return and refund process in case a customer has a problem with their purchase.

Another important consideration is payment. You need to have a secure and easy-to-use payment system, such as PayPal or an online payment gateway.

So you must make sure to comply with all applicable tax and e-commerce laws and regulations in Mexico. Which in this regard are:

For businesses that sell their products through their own virtual store, there are three options for tax regimes:

  • General regime (company)
    Companies that sell their products or services online will be able to pay their taxes under the general regime.

  • Business activities regime (individual)
    Individuals can also comply with their tax obligations if they make online sales and the business activities regime is a good option.

  • Tax incorporation regime or RIF (individual)
    If you are already taxed in this regime you can keep it and, if you are going to register for the first time in the SAT, this regime can be a good option to start selling in your online store.

Last but not least, it is crucial to have exceptional customer service.

Online customers expect a quick and helpful response to their questions and problems, and it’s important to have a dedicated team to handle your customers’ queries and concerns.


1. Define your
business model

Are your products physical or digital? In addition to selling, do you also produce, design or manufacture? Are you going to sell with inventory or do you want to experiment with dropshipping?

These are just some of the questions that will help you define the business model that will dictate the direction of your online store.

2. Know your customers and especially your competition.

Knowing who you are selling to is essential to identify opportunities for distribution channels, promotions and marketing strategies.

But knowing your competition, their prices, strengths and weaknesses, is also essential to make your store a success.

3. Choose a platform
to sell online

The medium you select to sell is almost as important as the product. If you are looking for a platform that allows you to scale your business and that you can manage on your own, an e-commerce solution will give you that and more.

Creating a self-managed online store will allow you to offer your customers a simple, fast and efficient shopping experience.

4. Regularize
your company

We have already talked about the tax regimes and requirements to make online sales, but it is also important to register your trademark before the Mexican Institute of Industrial Property (IMPI) to request its exclusive use throughout the national territory.

5. Promote your business

Your store is ready, your business paperwork is up to date and you are eager to see the first order appear in your e-commerce admin. And now? Well, now you have to make a strategy to attract potential customers to your digital business.

This strategy can include anything from paid advertising, to making collaborations or inviting your friends and family to visit and share your page.

In summary, selling online in Mexico requires a professional and attractive website, a social media presence, an efficient shipping and delivery method, a secure payment system and exceptional customer service. If you follow these steps, you will be in a good position to succeed in selling online in Mexico.

In ADWEBSYS we have a team of professionals that will help and guide you through the whole process, from the creation of your website, the promotion of your products, the management of your digital platforms and above all the SEO positioning of your company, do not hesitate to contact us by phone or WhatsApp to the number: 55 1849 9443 or if you wish you can send your request via email: