The structure of the information on your website
AS A DETERMINING FACTOR IN POSITIONING
All of us who have a web page and want to take it to the first places in the search engines are forced to ask ourselves: What is Design or Positioning first?
And this question is similar to the chicken and the egg, i.e. one could not exist without the other.
Of course the logical order would be first I design my website and then I do the positioning, however, that logic can lead to a lot of rework and maybe even a re-design, which can cause great damage to your finances.
The best thing to do is to plan and design your site considering SEO needs from the beginning, because there are so many factors that nowadays influence positioning, that it really requires planning and knowledge of SEO combined with other disciplines, such as Design, Programming, Marketing and above all Finance, since we must consider the Return on Capital for our investment.
