The mission and vision of a company
The generation of a mission in a company provides a sense to the daily work of the company, that is, it creates a goal, which all employees must have in mind to achieve it satisfactorily and constantly, when this is not clear, it is very difficult to establish a work plan focused on meeting the needs of the business, erratic behaviors and anti-values are generated in the development of their functions.
When there is no defined mission it is very difficult to think about the creation of a vision, since the lack of sense in the activities of a company, generate destabilization and lack of understanding in the individual activities, this generates performance errors that hinder the analysis and conception of the scope of the same, as well as its planning and the generation of its own context.
For these reasons it is essential to define the reason for the company’s existence, its mission, to transmit it to employees, customers and suppliers, and to act congruently with it.
Finally, nowadays the development of a mission must seek empathy with all individuals and organizations linked to the company that supports it, otherwise, they will not develop a commitment to it.
On the other hand, the creation of a vision in a company is related to the conception of the future of the company, its inclusion within the workplace is of utmost importance because it allows to generate an image in the minds of workers of growth and prosperity with which they can feel identified and motivated, it must be clear, objective and consistent with its mission.
A shared vision, that is, when owners, shareholders and employees have a similar image of the future of a company and a commitment to it, can be a major factor of growth in it, since it generates a united collaboration and in a single direction. This collective harmony comes to be perceived by customers, to whom it generates a sense of trust.
Currently, like the mission, the vision must be inclusive, it must try to contemplate all the factors that involve the company and the external market to be objective, in the same way, it must seek to ensure a future and sustainability in the market to its customers and suppliers, as well as growth to its workers.
In conclusion, other characteristics of the mission and vision of companies today, is the inclusion of issues within the framework of corporate social responsibility and are the basis for the generation of values within companies.
