El Proceso AIDA aplicado
APLICADO AL DISEÑO DE PÁGINAS WEB
How to apply the AIDA process to Web Page Design? Let’s start with the definition of the AIDA Process, since it is undoubtedly one of the greatest discoveries in the area of marketing, and its use on the Internet is as valid as it was in the advertising pamphlets of the beginning of the century…
It is no coincidence that Internet statistics reflect a coincidence with AIDA when they say that we only have 15 seconds to transmit our message, so let’s see in detail what it is all about…
AIDA is an acronym that stands for Attention, Interest, Desire and Action. It summarizes the effects that, sequentially, a successful advertising message should produce in the consumer’s mind and was studied and published since 1898 by Elias St. Elmo Lew.
Commercial websites are made to capture prospects and convert them into customers to achieve sales or at least contribute to its acceleration, so it is essential that a good website is developed according to the AIDA concept.
And how does this apply to the Internet?
Attention
Getting the user to look at our web page. It is perhaps the most difficult step because of the over-stimulation of advertising to which we are subjected in all media.
And for this we have only a few seconds, so we recommend the use of professional images and accompanied by short sentences of high impact to captivate the viewer’s attention.
Interest
The brief description of our product or service and especially the advantages instead of the features or specifications is undoubtedly a great test to our creativity, however, fortunately there are techniques that will help us to achieve it, such as interviews, brainstorming and consultations with those who know best what our company or business offers.
Desire
Once the user has been informed of the products or services offered by our brand, we must make them want it and for this we must make the user clearly put themselves in the place of someone who already uses our product or service, clearly showing how it solves their needs, for which we can use images or empathetic phrases.
Action
Last but not least comes the step in which we must invite the user to action, making the user become a prospect by filling out a form, a customer, making a purchase or at least, to contact us by any of the many means that we must put at your disposal, such as Address, Phone, WhatsApp, Skype, E-mail etc.. without forgetting that this last step should not distract and on the contrary should facilitate this action (Many fail in this last step by mistakes or lack of programming knowledge) and do not forget to see that these data are stored in a database that later will be used for e-mail marketing.
In ADWEBSYS all our developments are based on the AIDA concept, request a quote and free advice.
