How to make the design
OF A SUCCESSFUL WEBSITE
While there are several factors that influence the success of a web design, based on 15 years of experience we can tell you that these 4 are undoubtedly the most important.
High Impact Short Phrases
Statistically 55% of visitors to a page, only take 15 seconds on it, which makes clear the need to capture their attention very quickly, that is why your site should have phrases that reflect the benefits of our products and services, as they will be the hooks that will retain the user enough to convey the message and lead to an action, either a purchase, a request for more information or at least write down our data to communicate with us.
High Quality Professional Images
The quality and professionalism of the images of our site, will be transmitted directly to our products and services, that is why we must be very careful, to invest enough time and money, so that our images either evocative or product, have what is necessary to positively impress our users, as they say two well-known sayings “A picture is worth a thousand words” and “He who does not teach does not sell”.
If you do not have enough budget for a big production, you can use an image bank and if it is about products, hire a professional photographer and do not miss any detail of the session, maybe the next photos can be taken by you or your team, but be very demanding with the quality and do not settle for anything less than excellence.
Search Engine Optimization
It is a broad and complicated topic, which we will try to explain briefly, but it is clear that, if your page does not appear in Google, Bing, Yahoo! and other search engines, it will not be able to fulfill its function of attracting prospects, to convert them into customers and therefore it will not be successful. Positioning requires extensive knowledge and experience, since it is composed of a very technical part, which includes programming knowledge, since it has to optimize the page for fast loading and meet certain requirements that search engines include in their algorithms and on the other hand knowledge of marketing, because of that knowledge will be derived from the keywords, Actually there is a misconception that SEO is done and there it is static giving results, there is nothing further from the truth, SEO is a constant work that can not be left aside, not even for a moment because it is constantly evolving.
Services and Programming
The programming and services that a web page has, can make the difference between success and failure, whether it is the forms, the shopping cart, a system to request quotes, an interactive map to locate stores or a reservation service, etc. these must work flawlessly, be friendly and of course provide a satisfactory experience to users, just consider that these services are those that allow you to realize the interaction with your customers and it is this interaction that will generate the results that will make you capitalize on your investment.
