8 Tips for your company
HAVE A PROFESSIONAL, SUCCESSFUL AND COMPETITIVE WEB SITE
8 Tips for your company to have a professional, successful and competitive website in Mexico City. CDMX 2017.
The competition to have a successful website that generates sales or at least leads is increasingly fierce and all of us who are dedicated to make our company stand out in this medium, we know that when choosing a service provider for the design of our website, we will find a number of offers and possibilities … So how to choose the best?
1 TWO HEADS ARE BETTER THAN ONE
That is, if we consider that nowadays developing a website requires a multidisciplinary team, in which there is a good design team, a team of programmers, a digital marketing team, photographers, editors, and even psychologists, it is clear that we must discard those individuals or mini companies that work alone and without a team to support them, no matter how economical they are.
2 LOVE AND GOOD WORK PORTFOLIO CANNOT BE HIDDEN.
If we want to choose a good company, let’s pay attention to their portfolio, since their work will be a reflection of their capabilities, we must choose a company that shows their experience with quality work and used to work with large and successful companies.
If the portfolio only shows little recognized clients and pages of low quality, surely the work we order from them will not be the exception. On the contrary, a portfolio with recognized companies and with truly professional pages will tell us what we want to know, let’s spend time to see their work and to identify the general characteristics of their developments, maybe we will even find examples that are attractive to us and that could be similar to what we are looking for our company.
3 IN THE BLACKSMITH’S HOUSE, A WOODEN HOE
With this we refer to the impression that the potential developer’s web page caused in you and if you found in the web page data to locate it easily, if they responded quickly to your request for information, if they advised you and answered your questions in an exhaustive way, if they spoke to you with precision of the way they design the web pages, if they explained you the reason of the costs and finally, if they visited you in a punctual way and with professionalism, if they failed in any of these points it is probable that they do not fulfill their offers or they do not develop your web page in an adequate way.
4 PROMISING DOES NOT IMPOVERISH, GIVING IS WHAT ANNIHILATES.
In an environment so saturated with potential suppliers, promising is very easy but you must verify that the web designer’s clients are companies that recommend the services they have received and that is not necessarily something that has to be done by talking to the clients, that is to say, if a developer has been able to keep the same clients for years, it is probably because they have received an outstanding service from the supplier, otherwise, they would have already changed for another one.
Do not let them offer you the sky, the moon and the stars, force the developer to demonstrate with facts their offerings, if what they offer has been done for their other clients, they can surely do it for you, check how many years your potential provider has been serving their clients, nobody wants a provider that cannot keep their clients happy for years.
5 NEITHER A HIT NOR A MISS NOR A HITTER
When it comes to the design of a web page, we can all give our opinion, what if the color, the font size smaller or larger, the logo on the right or left, but we must recognize that in the best of cases we have good taste but that is not enough to design a web page…
So the best thing to do is to leave the design of our web page in the hands of the real expert and instead of telling him the how, we tell him what we want to achieve, it is really not a good idea to play the designer with something as important as our web page, let the expert analyze our needs and propose the most adequate solutions based on his experience.
6 THE CHEAP COMES OUT EXPENSIVE
All well carried out development starts with a budget, it is necessary to define one that is viable and sufficient to achieve the objectives, there are many misunderstood savings and we have all been victims of it, how many times we have not bought something, that in the economic aspect carried the bad quality and that turned out to be too good to be true.
If we consider that there are billions of web pages, it is impossible to think that those pages of package or with ridiculously cheap prices, can compete with pages developed with a well thought budget, that considers that making a web page is an investment, that is truly reasonable and that understands that quality, has a fair price, but that will never be cheap, because its objective is not to be cheap, the objective must be, that it has a good rate of return, that is to say that it produces the expected results in sales, so that it pays with more than its investment.
7 FASHION WHAT SUITS YOU
Just like fashion, web design is subject to trends and new ideas. So when we talk about creating our website we must consider those trends without forgetting that we must give a professional impression, in general design trends to 2017 mark us simple, fresh and clean sites. And although we have a lot to say about our products and services, in general less is more, meaning simple menus and without so many options will help our users to easily find what they are looking for and our design arguments should focus only on what is really important.
The most successful sites generally use bi-tones in which the balance leads us to a minimalist design and away from a web page overloaded with colors. We must say goodbye to the effects that consume resources because they slow down the download of the page and that take us away from the first position in the search engines. So in general a simple design, agile and with an emphasis on performance and speed is by far, not only a design trend but the difference between success and failure of our website.
8 AIDA MORE VALID THAN EVER
Digital Marketing is undoubtedly the most dynamic media, since the collaboration of thousands of people involved in Internet advertising and marketing worldwide, is by far the largest cauldron of ideas, trends and formulas in constant evolution, however, there is a concept that was developed before the beginning of the century and that today has become more valid than ever.
This concept is the most important to develop a professional and successful web page and next, we will tell you what it is and how it affects our results on the web. The concept is called AIDA for its acronym for Attention, Interest, Desire, Action and this is how it applies to web design.
“A” refers to the few seconds we have to capture the ATTENTION of users, either through an excellent image, a short phrase of high impact or a combination of both, just remember that this initial step must be professionally developed and that achieving it is by far the best thing we can do for our website.
“I” Refers to clear arguments that allow users to feel INTEREST in our products and services, either through infographics, animations, graphics or phrases elaborated to be read at a glance, describing with advantages the most important and sought after approaches by our prospects.
“D” If we have correctly developed the first two steps we will certainly have created a feeling in the users that will lead them to the DESIRE to satisfy their needs, developing evocative images, graphics or texts that adequately reflect the response of our products or services to their needs will undoubtedly lead our prospects to the empathy we are looking for.
“A” Every good marketer knows that failing in this last step is the worst thing that can happen to us since the ACTION for which we have worked so hard, is what will allow us to realize our investment, programming errors, very long forms, lack of information, lack of effective means of communication, very long purchase processes and in general many clicks to allow the user to buy, contact or send us their data is certainly something to which we must devote the necessary time, to ensure that it will be successful.
CONCLUSION:
Achieving a professional and successful website for your company is not something that should be taken lightly, take the time to find a good provider and invest properly to return your capital.
Thank you for reading this article, it is certainly a good start, but take it further and ask for advice, not all professionals charge for it because the really good ones will generally be enthusiastic about whoever has a viable project in mind.
en.wikipedia.org
businessandentrepreneurship.org
marketingdirecto.com
businesswomen.com
marketingenredesociales.com
