A professional web page, designed to be the image of a company, must comply with the following…
1. The Web Page must be easily Self-Administrable
A professional web page, thought and designed to be the image of a company, must be easily updated.
In the past, it was common for web pages to be developed directly in HTML code or using graphic technologies such as Flash. This meant that it was necessary to require the help of people specialized in Computer Engineering to be able to introduce a simple news item.
Today this should no longer be the case. As the owner of a web page, you should be able to update the content whenever you want.
Without necessarily having any technical knowledge to be able to do so.
And if your company has many products, it would be best to link it directly to your Administrative System so that it updates as you work.
2. It must adapt without any problem to mobile devices.
Web usage statistics indicate that more and more users are using mobile devices to access and search for something on the Internet.
So, a professional website must automatically adapt to the device from which it is being viewed.
The page should look good in any medium, for example, on a smartphone in both portrait and landscape position. This is called Responsive Design.
But be careful, because your site should not only be viewable, it is also important that the responsive design allows a smooth navigation on all devices.
3. A Professional Web Page should not take too long to load.
A web page can have a good design. But if it does not load fast… it is not a professional website.
That’s why you have to check the following:
– The “size” of the web page. With this we refer mainly to the size of the images and other multimedia elements. Since in order to load quickly and smoothly, these elements must be optimized.
– The web server. If the web page is hosted on a shared server this could make it difficult to load fast, that is why we must check very well the type of hosting service that we provide.
– And where almost all fail is in the debugging of the programming, since this requires deep technical knowledge, that is why you must make sure that whoever develops your page has this knowledge since without a doubt these are the ones that will give real speed to your web site.
4. Not everything is “Image” there must be a Highly Qualified Team behind the development.
A web page is only the visible part of a much more complete service.
Since designing a web page is one thing, but making it work well is quite another, that is why anyone can make web pages but not everyone can make your page successful.
And to achieve this, it requires a multidisciplinary team, with career designers and marketers with high understanding of digital media.
Remember when choosing your design that the professionals’ recommendations have a goal in mind and just like you they are interested in making the site meet your objectives.
5. A Professional Web is more than an expense, it is an investment.
It is true that a product or service is more expensive depending on the benefits offered by the provider.
And it will be cheaper, the lower the benefits, or the lower the cost of the product or service.
It is exactly the same when creating a web page. Since its cost will depend on how successful and complete it is required.
A clear example of all these characteristics is www.marmoles.mx.
A page like this can be your web site, a successful, fast, agile site that fulfills its objectives.
https://youtu.be/D_ER0SLdmqo