Where does search engine optimization start?
The positioning of our website in search engines, starts from the moment we have the idea of appearing within the first results, since at that moment we must start with an investigation of techniques and strategies to get and stay there.
Nowadays, in order to be in the first places in the search engines, it is necessary to take into account that it is not only necessary to have a site that attracts people’s attention because of its design, but also to have a content of interest for the users, since this will generate web traffic resulting in a positive impact of publicity and in turn an opportunity for more sales.
There are several types of search engine optimization:
SEO: Its purpose is to achieve that your web site is within the first natural results with programming strategies, keywords, links to different sites etc.
SEM or PPC (pay per click): It consists of positioning our site by paying advertisements that help to locate it easily, this positioning is paid by clicking on the link.
SMO: This positioning is given with the use of articles, images or videos linked to our page through social networks such as: Facebook, Twitter, LinkedIn, Google+, YouTube, etc.
Nowadays and considering the millions of web pages that pretend to reach the first places it is almost indispensable to use all of them with a very well planned strategy and by highly trained people.
